Henthorne, Tony L.
      Unique selling propositions and destination branding: a longitudinal perspective on the Caribbean tourism in transition / Tony L. Henthorne, Babu P. George, Mark M. Miller.

UDK: 338.487:659.1+338.48-44(729)

KST: 363-2; KST: 4222; KST: 613-4; KST: 1052
* marketing destinacija * image i marka (brand) * Karibi * Srednja Amerika i Karibi
* znanstveni članak
* unique selling proposition * trends * attraction diversity * segmentation * competitiveness * Caribbean tourism

* destination marketing * image and brand * the Caribbean * Central America and the Caribbean

1. George, Babu P.
2. Miller, Mark M.


U: Tourism : an international interdisciplinary journal. Vol. 64 (2016), No. 3. - 261-275.

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