Ketter, Eran
      The role of marketing in tourism planning: overplay, underplay or interplay? / Eran Ketter, Yoel Mansfeld, Eli Avraham.

UDK: 338.487:659.1]:338.486.5

KST: 36; KST: 72; KST: 216-1; KST: 100
* marketing u turizmu * društveno-ekonomsko planiranje, prognoziranje i trendovi * društveno odgovorno poslovanje (DOP) * svijet
* znanstveni članak
* tourism planning * tourism marketing * regional planning * responsive planning * dynamic planning

* marketing in tourism * social and economical planning and forecasting, trends * corporate social responsibility (CSR) * world

1. Mansfeld, Yoel
2. Avraham, Eli


U: Tourism : an international interdisciplinary journal. Vol. 64 (2016), No. 2. - 135-148.

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