Miličević, Katarina
      The power of tourism in creating a national brand: the case of Croatia / Katarina Miličević, Božo Skoko, Damir Krešić.

KST: 363-2; KST: 4222; KST: 1023HR
* marketing destinacija * image i marka (brand) * Hrvatska
* znanstveni članak
* branding * tourist destination * national identity * Croatia

* destination marketing * image and brand * Croatia

1. Skoko, Božo
2. Krešić, Damir


U: Destination branding & marketing IV : conference proceedings / Richards, V. (ed). - Cardiff : Cardiff Metropolitan University, 2012. - ISBN 978-0-95692528-7-9. - 236-247.

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