Čorak, Sanda
      A world paradigm shift: an opportunity for the Croatian 'true brand' / Sanda Čorak, Snježana Boranić Živoder, Irena Ateljević. - 2012.

KST: 363-2; KST: 4222; KST: 1023HR
* marketing destinacija * image i marka (brand) * Hrvatska
* znanstveni članak

* destination marketing * image and brand * Croatia

1. Boranić Živoder, Snježana
2. Ateljević, Irena


U: Destination branding & marketing IV : conference proceedings / Richards, V. (ed). - Cardiff : Cardiff Metropolitan University, 2012. - ISBN 978-0-95692528-7-9. - 101-109.

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