Huang, Zhuowei (Joy)
      An examination of Taiwan destination brand associations: from the perspective of Mainland Chinese tourists / Zhuowei (Joy) Huang, Mimi Li, Qian Li.

KST: 363-2; KST: 4222; KST: 1043
* marketing destinacija * image i marka (brand) * Sjeveroistočna Azija
* znanstveni članak
* associative network * Mainland Chinese tourists * Taiwan destination brand associations

* destination marketing * image and brand * North-East Asia

1. Li, Mimi
2. Li, Qian


U: Journal of travel & tourism marketing OTPIS 2021. Vol. 32 (2015), No. 1-2. - 50-64.

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