Wong, Tommy
      An examination of Marriott's entry into the Chinese hospitality industry: a Brand Equity perspective / Tommy Wong, Mark Wickham

KST: 2418; KST: 651; KST: 1043
* transnacionalne korporacije, lanci * investicije * Sjeveroistočna Azija
* znanstveni članak

* transnational corporations, chains * investments * North-East Asia

1. Wickham, Mark


U: Tourism management : research - policies - practice. Vol. 48 (2015). - 439-454.

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