Britto, Pedro Quelhas
      Tourism brochures: Linking message strategies, tactics and brand destination attributes / Pedro Quelhas Brito, Joaquim Pratas

KST: 363-2; KST: 662-1; KST: 4222; KST: 100
* marketing destinacija * prospekti, brošure, leci, oglasi, slogani * image i marka (brand) * svijet
* znanstveni članak

* destination marketing * prospects, brochures, leaflets, advertisements, slogans * image and brand * world

1. Pratas, Joaquim


U: Tourism management : research - policies - practice. Vol. 48 (2015). - 123-138.

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