Park, Sangwon
      Differentiated effect of advertising: Joint vs. separate consumption / Sangwon Park, Juan L. Nicolau

KST: 2221; KST: 241; KST: 36
* hotelijerstvo * ugostiteljsko poduzeće * marketing u turizmu
* znanstveni članak

* hotel industry * catering enterprise * marketing in tourism

1. Nicolau, Juan L.


U: Tourism management : research - policies - practice. Vol. 47 (2015). - 107-114.

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