Zavattaro, Staci M.
      Assessing managerial methods for evaluating place brand equity: a qualitative investigation / Staci M. Zavattaro, Joshua J. Daspit, Frank G. Adams

KST: 332; KST: 363-2; KST: 4222; KST: 1051
* turistička destinacija * marketing destinacija * image i marka (brand) * Sjeverna Amerika
* znanstveni članak

* tourist resorts * destination marketing * image and brand * North America

1. Daspit, Joshua J.
2. Adams, Frank G.


U: Tourism management : research - policies - practice. Vol. 47 (2015). - 11-21.

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