Chan, Eric S. W.
      Green marketing: hotel customers' perspective / Eric Siu-wa Chan. - 2014.

KST: 36; KST: 532; KST: 2221; KST: 3223; KST: 1043
* marketing u turizmu * fizičko okruženje i zagađenje (impacts) * hotelijerstvo * izložbe i sajmovi * Sjeveroistočna Azija
* znanstveni članak
* green marketing * hotel * factor analysis * customers' perceptions

* marketing in tourism * physical environment and pollution (impacts) * hotel industry * exhibitions, fairs * North-East Asia

U: Journal of travel & tourism marketing OTPIS 2021. Vol. 31 (2014), No. 7-8. - 915-936.

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