Tsaur, Sheng-Hshiung
      Do travel product types matter? Online review direction and persuasiveness / Sheng-Hsiung Tsaur, Chung-Ching Huang, Hsiang-Fei Luoh.

KST: 733-1; KST: 733; KST: 81-14
* WEB 2.0, blog, društvene mreže, sadržaj koji stvara korisnik (UGC - User Generated Content, User Generated Reviews i/ili User Generated Media), eWoM (od-usta-do-usta), recenzije, e-usluge * web stranice * zdravstveni turizam
* znanstveni članak
* online review * direction * persuasiveness * product type * travel

* WEB 2.0, blogs, social networks, user generated content (UGC), User Generated Reviews and/or User Generated Media, eWoM, reviews, e-services * web pages * health tourism

1. Huang, Chung-Ching
2. Luoh, Hsiang-Fei


U: Journal of travel & tourism marketing OTPIS 2021. Vol. 31 (2014), No. 7-8. - 884-898.

---