Fallon, Paul
      Book review : Marketing and desining the tourist experience / Isabelle Frochot, Wided Batat.

KST: 36; KST: 3223-1-1; KST: 111-1-1
* marketing u turizmu * ponašanje i iskustvo potrošača * knjige
* prikaz knjige

* marketing in tourism * consumer behaviour and experience * books

1. Frochot, Isabelle - - autor djela koje se prikazuje
2. Batat, Wided - - autor djela koje se prikazuje
3. Fallon, Paul - - autor prikaza


U: Tourism analysis : an interdisciplinary journal. Vol. 19 (2014), No. 6. - 809-810.

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