Martin, Brett A. S.
      Effects of knowledge, testimonials, and ad copy on cruise advertising judgments / Brett A. S. Martin, Aaron Vincent.

KST: 2253-1; KST: 66; KST: 663; KST: 663-1; KST: 106
* kružna putovanja * turistička promocija i informiranje * turistička propaganda i informiranje - posebna pitanja * učinkovitost promocije i usmena promocija * Australija i Oceanija
* znanstveni članak
* tourist knowledge * cruising * advertising effectiveness * testimonials * attributes * benefits

* cruising * tourism publicity and information * tourism publicity and information - specific issues * tourism efficacity and word of mouth * Australia and Oceania

1. Vincent, Aaron


U: Tourism analysis : an interdisciplinary journal. Vol. 19 (2014), No. 6. - 769-774.

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