Pereira, Rosaria L. G.
      Destination brand personality: searching for personality traits on golf-related websites / Rosaria Luisa Gomes Pereira, Antonia de Jesus Henriques Correia, Ronaldo Luis Arias Schutz.

KST: 363; KST: 4222; KST: 81-23-1; KST: 733; KST: 1023PT
* marketing u turizmu - posebna pitanja * image i marka (brand) * golf * web stranice * Portugal
* znanstveni članak
* branding * golf destinations * brand personality * online promotion

* marketing in tourism - specific issues * image and brand * golf * web pages * Portugal

1. De Jesus Henriques Correia, Antonia
2. Schutz, Ronaldo L. A.


U: Anatolia : an international journal of tourism and hospitality research. Vol. 25 (2014), No. 3. - 387-402.

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