The application of the modified balanced scorecard advanced hierarchy process extended to the economy, upscale, and luxury hotels' websites / Young Hoon Kim ... [et al.].

KST: 733; KST: 2221; KST: 3223-1-1; KST: 4221-2
* web stranice * hotelijerstvo * ponašanje i iskustvo potrošača * odluke, izbor, namjere
* znanstveni članak
* modified balanced scorecard * analytical hierarchy process * decision-making * website evaluation * hotel

* web pages * hotel industry * consumer behaviour and experience * decisions, choice, intentions

1. Kim, Young Hoon
2. Chung, Byungwoong
3. Kwon, Keunwon
4. Sukmaungma, Songwad


U: Anatolia : an international journal of tourism and hospitality research. Vol. 25 (2014), No. 1. - 81-95.

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