Nieto, Jannine
      Marketing decisions, customer reviews, and business performance: the use of the toprural website by Spanish rural lodging / Jannine Nieto, Rosa M. Hernandez-Maestro, Pablo A. Munoz-Gallego.

KST: 81-6; KST: 733; KST: 733-1; KST: 1023ES
* ruralni turizam * web stranice * WEB 2.0, blog, društvene mreže, sadržaj koji stvara korisnik (UGC - User Generated Content, User Generated Reviews i/ili User Generated Media), eWoM (od-usta-do-usta), recenzije, e-usluge * Španjolska
* znanstveni članak
* marketing decisions * eWOM * customer reviews * performance * rural tourism

* rural tourism * web pages * WEB 2.0, blogs, social networks, user generated content (UGC), User Generated Reviews and/or User Generated Media, eWoM, reviews, e-services * Spain

1. Hernandez-Maestro, Rosa M.
2. Munoz Gallego, Pablo A.


U: Tourism management : research - policies - practice. Vol. 45 (2014). - 115-123.

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