Alizadeh, Abbas
      The use of social media in destination marketing: an exploratory study / Abbas Alizadeh, Rosmah Mat Isa.

UDK: 338.487:659.1]:316.774

KST: 363-2; KST: 733-1; KST: 621; KST: 713
* marketing destinacija * WEB 2.0, blog, društvene mreže, sadržaj koji stvara korisnik (UGC - User Generated Content, User Generated Reviews i/ili User Generated Media), eWoM (od-usta-do-usta), recenzije, e-usluge * društveni turistički organizmi * ankete
* znanstveni članak
* destination marketing * NTOs * online tourism domain * social media * tourism innovation

* destination marketing * WEB 2.0, blogs, social networks, user generated content (UGC), User Generated Reviews and/or User Generated Media, eWoM, reviews, e-services * public tourist bodies (and organs) * surveys

1. Mat Isa, Rosmah


U: Tourism : an international interdisciplinary journal. Vol. 63 (2015), No. 2. - 175-192.

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