Line, Nathaniel D.
      Destination marketing and the service-dominant logic: a resource-based operationalization of strategic marketing assets / Nathaniel D. Line, Rodney C. Runyan.

KST: 363-2; KST: 332-3
* marketing destinacija * dionici, interesne skupine, donositelji odluka
* znanstveni članak
* destination marketing * the resource-based view of the firm * service-dominant logic * stakeholder marketing * strategic assets

* destination marketing * stakeholders, interest groups, decision makers

1. Runyan, Rodney C.


U: Tourism management : research - policies - practice. Vol. 43 (2014). - 91-102.

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