Munar, Ana Maria
      Motivations for sharing tourism experience through social media / Ana Maria Munar, Jens Kr. Steen Jacobsen.

KST: 733-1; KST: 4221; KST: 3223-1-1
* WEB 2.0, blog, društvene mreže, sadržaj koji stvara korisnik (UGC - User Generated Content, User Generated Reviews i/ili User Generated Media), eWoM (od-usta-do-usta), recenzije, e-usluge * motivacije * ponašanje i iskustvo potrošača
* znanstveni članak
* social media * electronic word-of-mouth * user-generated content * experience sharing * motivation

* WEB 2.0, blogs, social networks, user generated content (UGC), User Generated Reviews and/or User Generated Media, eWoM, reviews, e-services * motivations * consumer behaviour and experience

1. Jacobsen, Jens Kristian Steen


U: Tourism management : research - policies - practice. Vol. 43 (2014). - 46-54.

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