Cabiddu, Francesca
      Social media affordances: enabling customer engagement / Francesca Cabiddu, Manuela De Carlo, Gabriele Piccoli.

KST: 733; KST: 3223-1-1
* web stranice * ponašanje i iskustvo potrošača
* znanstveni članak
* social media * affordance * multiple case * customer engagement * recognition

* web pages * consumer behaviour and experience

1. De Carlo, Manuela
2. Piccoli, Gabriele


U: Annals of Tourism Research : a Social Sciences Journal. Vol. 48 (2014). - 175-192.

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