Barnes, Stuart J.
      Destination brand experience and visitor behavior: testing a scale in the tourism context / Stuart J. Barnes, Jan Mattsson, Flemming Sorensen. - 2014.

KST: 363-2; KST: 3223-1-1; KST: 1021DK; KST: 1021SE
* marketing destinacija * ponašanje i iskustvo potrošača * Danska * Švedska
* znanstveni članak
* destination brand experience * PLS path modeling * satisfaction * loyalty

* destination marketing * consumer behaviour and experience * Denmark * Sweden

1. Mattsson, Jan
2. Sorensen, Flemming


U: Annals of Tourism Research : a Social Sciences Journal. Vol. 48 (2014). - 121-139.

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