Shu, Mengya (Lavender)
      Influence of social media on Chinese students' choice of an overseas study destination: an information adoption model perspective / Mengya (Lavender) Shu, Noel Scott.

KST: 733-1; KST: 131-4; KST: 132; KST: 81-18-4; KST: 1043
* WEB 2.0, blog, društvene mreže, sadržaj koji stvara korisnik (UGC - User Generated Content, User Generated Reviews i/ili User Generated Media), eWoM (od-usta-do-usta), recenzije, e-usluge * obrazovanje - studenti * obrazovne ustanove * obrazovni (edukacijski) turizam * Sjeveroistočna Azija
* znanstveni članak
* educational tourisam * electronic word of mouth (eWom) * persuasion * social media * China * elaboration likelihood model * information adoption model

* WEB 2.0, blogs, social networks, user generated content (UGC), User Generated Reviews and/or User Generated Media, eWoM, reviews, e-services * education - students * educational institutions * educational tourism * North-East Asia

1. Scott, Noel


U: Journal of travel & tourism marketing OTPIS 2021. Vol. 31 (2014), No. 1-2. - 286-302.

---