Nordbo, Ingeborg
      Market myopia in the development of hiking destinations: the case of Norwegian DMOs / Ingeborg Nordbo, Halldor O. Engilbertsson, Lill Susan R. Vale.

KST: 81-23-6; KST: 363-2; KST: 1021NO
* trekking, pješačenje * marketing destinacija * Norveška
* znanstveni članak
* hiking * destination marketing organizations * tourism product * market orientation * Norway

* trekking, walking tours (hiking) * destination marketing * Norway

1. Engilbertsson, Halldor O.
2. Vale, Lill Susan R.


U: Journal of hospitality marketing & management. Vol. 23 (2014), No. 3-4. - 380-405.
Vol. 23 (2014), No. 3-4