Zins, Andreas H.
      Internal benchmarking for regional tourism organizations: a case example / Andreas H. Zins. - 2014.

KST: 363-2; KST: 362-1; KST: 352; KST: 621; KST: 712
* marketing destinacija * benchmarking * konkurentnost * društveni turistički organizmi * turistička statistika - teorija i metodološki problemi
* znanstveni članak
* balanced scorecard * managerial judgments * destination marketing / management organization (DMO) * strategy congruence

* destination marketing * benchmarking * competitiveness * public tourist bodies (and organs) * tourism statistics - theory and methodological problems

U: Tourism analysis : an interdisciplinary journal. Vol. 19 (2014), No. 4. - 413-424.

---