Lee, Jenny (Jiyeon)
Segmenting festival visitors using psychological commitment / Jenny (Jiyeon) Lee, Gerard T. Kyle.
KST: 81-19-3; KST: 313; KST: 3223; KST: 1051
* festivali * segmentacija * turistička potražnja - ostalo * Sjeverna Amerika
* znanstveni članak
* segmentation * psychological commitment * festivals * sociodemographics * satisfaction * loyalty
* festivals * segmentation * tourism demand - other * North America
1. Kyle, Gerard T.
U: Journal of travel research. Vol. 53 (2014), No. 5. - 656-669.