Required sample sizes for data-driven market segmentation analyses in tourism / Sara Dolnicar ... [et al.].

KST: 313; KST: 71; KST: 712; KST: 713
* segmentacija * turistička statistika * turistička statistika - teorija i metodološki problemi * ankete
* znanstveni članak
* market segmentation * cluster analysis * sample size * k-means * simulation study

* segmentation * tourism statistics * tourism statistics - theory and methodological problems * surveys

1. Dolnicar, Sara
2. Grün, Bettina
3. Leisch, Friedrich
4. Schmidt, Kathrin


U: Journal of travel research. Vol. 53 (2014), No. 3. - 296-306.

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