Destination marketing of Australia: return on investment / Larry Dwyer ... [et al.].

KST: 363-2; KST: 651; KST: 211-2; KST: 106
* marketing destinacija * investicije * 'inbound' turizam * Australija i Oceanija
* znanstveni članak
* destination marketing * inbound tourism * Australia * marketing return on investment

* destination marketing * investments * inbound tourism * Australia and Oceania

1. Dwyer, Larry
2. Pham, Tien
3. Forsyth, Peter
4. Spurr, Ray


U: Journal of travel research. Vol. 53 (2014), No. 3. - 281-295.

---