The impact of a mega event on visitors' attitude toward hosting destination: using trust transfer theory / Yong-Ki Lee ... [et al.].

KST: 81-19-1; KST: 363-2; KST: 1043
* spektakli, mega-events * marketing destinacija * Sjeveroistočna Azija
* znanstveni članak
* trust transfer theory * Shanghai Expo * emotional value * functional value * hosting country * co-branding

* mega-events * destination marketing * North-East Asia

1. Lee, Yong-Ki
2. Kim, Sally
3. Lee, Choong-Ki
4. Kim, Soon-Ho


U: Journal of travel & tourism marketing OTPIS 2021. Vol. 31 (2014), No. 3-4. - 507-521.

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