Wong, Ipkin Anthony
      Exploring the effects of heritage site image on souvenir shopping attitudes: the moderating role of perceived cultural difference / IpKin Anthony Wong, Mingming Cheng.

KST: 81-22; KST: 333-2; KST: 3223-1-1; KST: 1044
* kulturni turizam (turizam nasljeđa) * razglednice, marke, pečati, fotografije * ponašanje i iskustvo potrošača * Jugoistočna Azija i Pacifik
* znanstveni članak
* tourism image * souvenir * shopping * cultural heritage * cultural difference

* cultural (heritage) tourism * postcards, stamps, seals, photographs * consumer behaviour and experience * South-East Asia and the Pacific

1. Cheng, Mingming


U: Journal of travel & tourism marketing OTPIS 2021. Vol. 31 (2014), No. 3-4. - 476-492.

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