Stienmetz, Jason L.
      Effects of channel, timing, and bundling on destination advertising response / Jason L. Stienmetz, Daniel R. Fesenmaier.

KST: 363-2; KST: 4221-2; KST: 1051
* marketing destinacija * odluke, izbor, namjere * Sjeverna Amerika
* znanstveni članak
* destination advertising * facet-based advertising model * advertising model * channel * timing

* destination marketing * decisions, choice, intentions * North America

1. Fesenmaier, Daniel R.


U: Tourism analysis : an interdisciplinary journal. Vol. 19 (2014), No. 1. - 97-104.

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