Mikulić, Josip
      A comparative analysis of brand strength and tourism intensity among the EU capital cities: does branding really matter? / Josip Mikulić, Katarina Miličević, Damir Krešić.

Dio:
  • Proceedings of the 5th international conference on destination branding and marketing (DBM-V) / editor: Leonardo (Don) A. N. Dioko. - Macao, 2014.


    • KST: 363-2; KST: 4222; KST: 81-5; KST: 102
    * marketing destinacija * image i marka (brand) * gradski, kongresni, poslovni turizam * Europa

    * destination marketing * image and brand * urban, congress and business tourism * Europe

    1. Miličević, Katarina
    2. Krešić, Damir


    U: Proceedings of the 5th international conference on destination branding and marketing (DBM-V). - Macao : Institute for Tourism Studies, 2014. - ISBN 978-99937-51-37-3. - 335-346.
    Proceedings of the 5th international conference on destination branding and marketing (DBM-V)