Deng, Qian
      A model of event-destination image transfer / Qian Deng, Mimi Li.

KST: 81-19; KST: 4222; KST: 363-2; KST: 3223-1-1; KST: 1043
* događajni turizam * image i marka (brand) * marketing destinacija * ponašanje i iskustvo potrošača * Sjeveroistočna Azija
* znanstveni članak
* image transfer * event image * attitude * behavioral intentions * structural equation modeling

* event tourism * image and brand * destination marketing * consumer behaviour and experience * North-East Asia

1. Li, Mimi


U: Journal of travel research. Vol. 53 (2014), No. 1. - 69-82.

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