Kim, Hee Youn
      Examining national tourism brand image: content analysis of Lonely Planet Korea / Hee Youn Kim, Ji-Hwan Yoon.

KST: 4222; KST: 363-2; KST: 122; KST: 1043
* image i marka (brand) * marketing destinacija * istraživanja u turizmu - ostalo * Sjeveroistočna Azija
* znanstveni članak
* content analysis * correspondence analysis * Lonely Planet * Korean tourism brand image

* image and brand * destination marketing * research in tourism - other * North-East Asia

1. Yoon, Jihwan


U: Tourism review = Revue de tourisme = Zeitschrift für Fremdenverkehr. Vol. 68 (2013), No. 2. - 56-71.

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