Segmenting Taiwanese travelers on cruises in North America: comparing the involvement and cluster approach / Bharath M. Josiam ... [et al.].

KST: 2253-1; KST: 3223-1-1; KST: 313; KST: 1043; KST: 1051
* kružna putovanja * ponašanje i iskustvo potrošača * segmentacija * Sjeveroistočna Azija * Sjeverna Amerika
* znanstveni članak
* cruise travel * Taiwanese tourists * cluster analysis * involvement * market segmentation * consumer behavior

* cruising * consumer behaviour and experience * segmentation * North-East Asia * North America

1. Josiam, Bharath M.
2. Huang, Tai-Yi
3. Bahulkar, Gauri A.
4. Spears, Daniel L.
5. Kennon, Lisa


U: Journal of China tourism research. Vol. 8 (2012), No. 1-2-3-4. - 78-96.

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