Xie, Karen L.
      Toward the perspective of cognitive destination image and destination personality: the case of Beijing / Karen L. Xie, Jin-Soo Lee.

KST: 363-2; KST: 4222; KST: 1043
* marketing destinacija * image i marka (brand) * Sjeveroistočna Azija
* znanstveni članak
* cognitive destination image * destination personality * behavioral intentions * Beijing

* destination marketing * image and brand * North-East Asia

1. Lee, Jin-Soo


U: Journal of travel & tourism marketing OTPIS 2021. Vol. 30 (2013), No. 5-6. - 538-556.

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