Rasty, Fereshte
      The impact of internet travel advertising design. Tourists' attitude, and internet travel advertising effect on tourists' purchase intention: the moderating role on involvement / Ferreshte Rasty, Chia-Jung Chon, Davood Feiz.

KST: 732; KST: 733
* elektroničko poslovanje * web stranice
* znanstveni članak
* internet travel advertising effect * involvement * advertising content design * advertising attitude * purchase intention

* e-business * web pages

1. Chon, Chia-Jung
2. Feiz, Davood


U: Journal of travel & tourism marketing OTPIS 2021. Vol. 30 (2013), No. 5-6. - 482-496.

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