Cervera-Taulet, Amparo
      Influence of advertising on brand personality in the airline sector: the case of Spain / Amparo Cervera-Taulet, Ma. Walesska Schlesinger, Maria Jesus Yague-Guillen.

KST: 4222; KST: 2254; KST: 66; KST: 1023ES
* image i marka (brand) * zračni promet * turistička promocija i informiranje * Španjolska
* znanstveni članak
* brand personality (BP) * communication * advertising * airlines * partial least squares (PLS)

* image and brand * air transportation * tourism publicity and information * Spain

1. Schlesinger, Ma. Walesska
2. Yagüe Guillén, María Jesús


U: Journal of travel & tourism marketing OTPIS 2021. Vol. 30 (2013), No. 5-6. - 445-454.

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