Choe, Yeongbae
      Trip budget and destination advertising response / Yeongbae Choe, Jason L. Stienmetz, Daniel R. Fesenmaier.

KST: 332; KST: 363-2; KST: 3212; KST: 1051
* turistička destinacija * marketing destinacija * turistička potražnja - elastičnost * Sjeverna Amerika
* znanstveni članak
* destination advertising * advertising effectiveness * conversion studies * trip structure

* tourist resorts * destination marketing * elasticity of tourist demand * North America

1. Stienmetz, Jason L.
2. Fesenmaier, Daniel R.


U: Tourism analysis : an interdisciplinary journal. Vol. 18 (2013), No. 6. - 713-722.

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