Do marketers use visual representations of destinations that tourists value? Comparing visitors' image of a destination with marketer-controlled images onlines / Nina Michaelidou ... [et al.]. - 2013.

KST: 4221-1; KST: 4222; KST: 733-1; KST: 363-2; KST: 1043
* percepcije * image i marka (brand) * blog, društvene mreže, sadržaj koji stvara korisnik (UGC) * marketing destinacija * Sjeveroistočna Azija
* znanstveni članak
* destination image * Taiwan * online visitor generated photography * online visual representations

* perceptions * image and brand * blogs, social networks, user generated content (UGC) * destination marketing * North-East Asia

1. Michaelidou, Nina
2. Siamagka, Nikoletta-Theofania
3. Moraes, Caroline
4. Micevski, Milena


U: Journal of travel research. Vol. 52 (2013), No. 6. - 789-804.

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