Matiza, Tafadzwa
      Managing the tourist destination image: the case of Africa / Tafadzwa Matiza, Olabanji A Oni.

UDK: 338.48-44(6)

KST: 332; KST: 363-2; KST: 4222; KST: 103
* turistička ponuda - općenito i značajke * marketing destinacija * image i marka (brand) * Afrika
* znanstveni članak
* tourist destination * destination brand-identity * destination image * destination management organization * Africa

* tourist supply - general and characteristics * destination marketing * image and brand * Africa

1. Oni, Olabanji A


U: Tourism : an international interdisciplinary journal. Vol. 62 (2014), No. 4. - 397-406.

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