Krajnović, Aleksandra
      Umbrella branding in tourism - model regions of Istria and Dalmatia / Aleksandra Krajnović, Jurica Bosna, Dražen Jašić.

KST: 363-2; KST: 4222; KST: 1023HR; KST: 1023HRb1; KST: 1023HRb2
* marketing destinacija * image i marka (brand) * Hrvatska * Istra * Kvarner
* znanstveni članak
* branding in tourism * umbrella branding * tourist destination as a brand * tourism clusters * region as a tourist destination

* destination marketing * image and brand * Croatia * Istria * Kvarner

1. Bosna, Jurica
2. Jašić, Dražen


U: Tourism and hospitality management OTPIS 2021. Vol. 19 (2013), No. 2. - 201-215.

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