Bašan, Lorena
      Communication with market segments - travel agencies' perspective / Lorena Bašan, Jasmina Dlačić, Željko Trezner.

KST: 242; KST: 313; KST: 1023HR
* turističke agencije i touroperatori * segmentacija * Hrvatska
* znanstveni članak
* target market segments * marketing communication means * travel agencies' business orientation * Croatian travel agencies

* travel agencies and touroperators * segmentation * Croatia

1. Dlačić, Jasmina
2. Trezner, Željko


U: Tourism and hospitality management OTPIS 2021. Vol. 19 (2013), No. 1. - 49-64.

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