El Aouni, Fatimazohra
      The role of emigrants in the construction of a destination brand: a new research line / Fatimazohra El Aouni, Rosalia Cascon-Pereira, Ann Beatriz Hernandez-Lara. - 2013.

KST: 363-2; KST: 4222
* marketing destinacija * image i marka (brand)
* znanstveni članak
* destination branding * brand identity * brand image * emigrants * social identity

* destination marketing * image and brand

1. Cascon-Pereira, Rosalia
2. Hernandez-Lara, Ana B.


U: Tourism and hospitality management OTPIS 2021. Vol. 19 (2013), No. 1. - 35-47.

---