Pesonen, Juho A.
Segmentation of rural tourists: combining push and pull motivations / Juho A. Pesonen.
KST: 81-6; KST: 313; KST: 4221; KST: 1021FI
* ruralni turizam * segmentacija * motivacije * Finska
* znanstveni članak
* segmentation * benefits * cluster analysis * push * pull * tourism marketing
* rural tourism * segmentation * motivations * Finland
U: Tourism and hospitality management OTPIS 2021. Vol. 18 (2012), No. 1. - 69-82.