Boo, Soyoung
      Comparison of negative eWOM intention: an exploratory study / Soyoung Boo, Jooho Kim.

KST: 733-1; KST: 221; KST: 733; KST: 663-1
* blog, društvene mreže, sadržaj koji stvara korisnik (UGC) * ugostiteljstvo * web stranice * učinkovitost promocije i usmena promocija
* znanstveni članak
* event group and non-event group * negative eWOM * prior eWOM experience restaurant customer

* blogs, social networks, user generated content (UGC) * catering * web pages * tourism efficacity and word of mouth

1. Kim, Jooho


U: Journal of quality assurance in hospitality & tourism. Vol. 14 (2013), No. 1-2. - 24-48.

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