Kim, Sung-Bum
      The effects of message framing and source credibility on green messages in hotels / Sung-Bum Kim, Dae-Young Kim.

KST: 66; KST: 53; KST: 2221; KST: 1051
* turistička promocija i informiranje * ekologija i zaštita okoliša * hotelijerstvo * Sjeverna Amerika
* znanstveni članak
* green-hotel messages * message framing * source credibility * hotel-guest behavior

* tourism publicity and information * ecology and protection of environment * hotel industry * North America

1. Kim, Dae-Young


U: The Cornell Hotel and restaurant administration quarterly. Vol. 55 (2014), No. 1. - 64-75.

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