Lee, Seonjeong (Ally)
Effective communication strategies for hotel guests' green behavior / Seonjeong (Ally) Lee, Haemoon Oh. - 2014.
KST: 66; KST: 53; KST: 2221
* turistička promocija i informiranje * ekologija i zaštita okoliša * hotelijerstvo
* znanstveni članak
* message framing * information processing * green * hotel * sustainability
* tourism publicity and information * ecology and protection of environment * hotel industry
1. Oh, Haemoon
U: The Cornell Hotel and restaurant administration quarterly. Vol. 55 (2014), No. 1. - 52-63.