Resources and capabilities as drivers of hotel environmental marketing strategy: implications for competitive advantage and performance / Leonidas C. Leonidou ... [et al.].

KST: 53; KST: 2221; KST: 1023GR
* ekologija i zaštita okoliša * hotelijerstvo * Grčka
* znanstveni članak
* environmental marketing * business performance * resource-based view * hotel industry * Greece

* ecology and protection of environment * hotel industry * Greece

1. Leonidou, Leonidas C.
2. Leonidou, Constantinos N.
3. Fotiadis, Thomas A.
4. Zeriti, Athina


U: Tourism management : research - policies - practice. Vol. 35 (2013). - 94-110.

---