Abreu Novalis, Margarida
      Measuring the effects of event sponsorship: theoretical frameworks and image transfer models / Margarida Abreu Novais, Charles Arcodia. - 2013.

KST: 4222; KST: 81-19-1; KST: 652; KST: 652-2
* image i marka (brand) * spektakli, mega-events * ekonomsko poticanje turizma - posebne mjere i postupci * ostali poticaji (incentives)
* znanstveni članak
* brand image transfer * sponsorship * events

* image and brand * mega-events * economic incentives in tourism - specific procedures and measures * other incentives

1. Arcodia, Charles


U: Journal of travel & tourism marketing OTPIS 2021. Vol. 30 (2013), No. 3-4. - 308-334.

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