Song, Hanqun
      The image of Taiwan as a travel destination: perspectives from Mainland China / Hanqun Song, Cathy H. C. Hsu.

KST: 363-2; KST: 66; KST: 662-1; KST: 1043
* marketing destinacija * turistička promocija i informiranje * prospekti, brošure, leci, oglasi, slogani * Sjeveroistočna Azija
* znanstveni članak
* destination image * perceived image * projected image * Chinese traveler * travel magazine * Taiwan * Mainland China

* destination marketing * tourism publicity and information * prospects, brochures, leaflets, advertisements, slogans * North-East Asia

1. Hsu, Cathy H. C.


U: Journal of travel & tourism marketing OTPIS 2021. Vol. 30 (2013), No. 3-4. - 253-271.

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